The elabortation likelihood model helps those trying to deliver a message figure out what delivery method would be the most beneficial and efficient when it comes to actual actions being done.
C.R. and forever 21 would use the peripheral route when conveying a message. Things like buying clothes is not viewed to customers as a very heavy topic. In other words, its not something people analyze and really think about befor they actually buy something.
The peripheral route is used in low involvement situations. Customers would most likely be attracted by the colors, models and pictures used to advertise. The fabric material and content is less important when purchasing clothing. Using things that will stick in someones mind like colors, slogans and jingles will keep C.R. and Forever 21 in the consumers minds.
Thursday, February 24, 2011
Sunday, February 13, 2011
We're always the best choice!
This topic; disonance and consonance sounds like a difficult one but its pretty simple. Basically, our brains want balance and symmetry between our own belifes and our surroundings. when the two dont match, there becomes an unbalance and you then look for ways to get back in balance.
Forever 21 and C.R. can use this theory to its advantage! Its simple. So valentines day is tomorrow. Of course they are going to advertise valentines day themed clothing or gift ideas because that is the norm. Things that are red, or pink are going to be pushed on us because of the holiday. Love is going to be found on many of the products and/ or words actually on the website. This is the norm though. If these sites were to display things that had to do with easter or fourth of july, many people would just leave the site because that creates an unbalance in their minds. Why are you advertising for something thats so many months away? thats wierd. this site is crazy. it could be a scam. im not going to order from here. ..... this may be the thought process of someone who visted the sites like this.
The sites keep up with the social norms and environmental norms in hopes of keeping consonance in the customers head!
Forever 21 and C.R. can use this theory to its advantage! Its simple. So valentines day is tomorrow. Of course they are going to advertise valentines day themed clothing or gift ideas because that is the norm. Things that are red, or pink are going to be pushed on us because of the holiday. Love is going to be found on many of the products and/ or words actually on the website. This is the norm though. If these sites were to display things that had to do with easter or fourth of july, many people would just leave the site because that creates an unbalance in their minds. Why are you advertising for something thats so many months away? thats wierd. this site is crazy. it could be a scam. im not going to order from here. ..... this may be the thought process of someone who visted the sites like this.
The sites keep up with the social norms and environmental norms in hopes of keeping consonance in the customers head!
Subscribe to:
Posts (Atom)