The elabortation likelihood model helps those trying to deliver a message figure out what delivery method would be the most beneficial and efficient when it comes to actual actions being done.
C.R. and forever 21 would use the peripheral route when conveying a message. Things like buying clothes is not viewed to customers as a very heavy topic. In other words, its not something people analyze and really think about befor they actually buy something.
The peripheral route is used in low involvement situations. Customers would most likely be attracted by the colors, models and pictures used to advertise. The fabric material and content is less important when purchasing clothing. Using things that will stick in someones mind like colors, slogans and jingles will keep C.R. and Forever 21 in the consumers minds.
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