anti drug campaigns

This anit meth print ad is one which very many people can relate to.  A lot of people expect to see the cracked out extreme cases, but some cases arent as extreme as others.

Slogans

This slogan is catchy. People remember it when they go to the store.  The slogans not put in place for people to belive that mentos makes your breath fresh because people just remember slogans not the meaning of them.  They buy things on impulse so the meaning of the slogan is irrelevant. 

Sticky campaigns

these are some campaigns that are sticky because they have the pricipals to a sticky campaign. its credible because susan komen knows about cancer because of her sister. its unexpected because the color is pink, it grabs the eyes attention.  People understand what the campaing is for so its concrete.  Many people know others whove died or suffer from cancer so its emotional.  People are able to act on it so a story can be told.   They have many followers because of the promotional efforts and the message thats delivered along with it (ie, race for the cure)