these are some campaigns that are sticky because they have the pricipals to a sticky campaign. its credible because susan komen knows about cancer because of her sister. its unexpected because the color is pink, it grabs the eyes attention. People understand what the campaing is for so its concrete. Many people know others whove died or suffer from cancer so its emotional. People are able to act on it so a story can be told. They have many followers because of the promotional efforts and the message thats delivered along with it (ie, race for the cure)
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