anti drug campaigns

This anit meth print ad is one which very many people can relate to.  A lot of people expect to see the cracked out extreme cases, but some cases arent as extreme as others.

Slogans

This slogan is catchy. People remember it when they go to the store.  The slogans not put in place for people to belive that mentos makes your breath fresh because people just remember slogans not the meaning of them.  They buy things on impulse so the meaning of the slogan is irrelevant. 

Sticky campaigns

these are some campaigns that are sticky because they have the pricipals to a sticky campaign. its credible because susan komen knows about cancer because of her sister. its unexpected because the color is pink, it grabs the eyes attention.  People understand what the campaing is for so its concrete.  Many people know others whove died or suffer from cancer so its emotional.  People are able to act on it so a story can be told.   They have many followers because of the promotional efforts and the message thats delivered along with it (ie, race for the cure)

Consistency theory

This ad shows inconsistency in ones mind.  The picture creates inconsistency because when you think of pouring pop, you expect to see that going into the glass. This makes you want to create consistency by not looking at the ad or reading more into the text at the bottom. 

Emotional Appeals

This add uses the emotional appeal in order to raise awarness about aids.  The ad does not have any information on it, but one may ask questions about it and with a little further research, they find that this picture was taken hours before this young man died of aids.  This picture is another way to raise awerness about aids without even using words.  Peoples emotions will be evoked by looking at this picture. 

Cognitive theory

This is an example of an ad which uses cognition.  The peripheral route is used here.  The message source credibility is high here because is shows an actual victim of drunk driving.  This image would stay in someones mind when it comes to making a decision about drinking and driving. 

Bright lights and flashy cars

The elabortation likelihood model helps those trying to deliver a message figure out what delivery method would be the most beneficial and efficient when it comes to actual actions being done.
C.R. and forever 21 would use the peripheral route when conveying a message. Things like buying clothes is not viewed to customers as a very heavy topic.  In other words, its not something people analyze and really think about befor they actually buy something.
The peripheral route is used in low involvement situations.  Customers would most likely be attracted by the colors, models and pictures used to advertise.  The fabric material and content is less important when purchasing clothing.  Using things that will stick in someones mind like colors, slogans and jingles will keep C.R. and Forever 21 in the consumers minds.