Audience segmentation is defined as a systematic approach of dividing people into more similar subgroups based upon defined criterion such as product usage, demographics, psychographics, communication behaviors and media use.
Forever 21 and C.R. must use this tactic in their campaigns in order to get the correct message to the correct customer or future customer. Because the products that they sell are purchased by a wide range of people in age, sex, style, etc, they must segment their audiences.
Some styles created at C.R. are intended to be worn by the younger, flirtier woman as some pieces they make are more conservative or simple. So in order to convey the message to the correct personality type, C.R. must know what kind of person they are talking to.
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