Credibility is defined as the type of feedback a source receives, positive and negative. It is also determined by attitudinal and behavioral responses.
Forever 21 and C.R. use different techniques in order to deliver a message to its publics. Although there are various variables which source credibility relies on, these two companies put more emphasize on some then others.
Forever 21and C.R. rely heavily on the source, channel and receiver variables. They must make sure that the source (themselves) remain in good standing with the public as far as their reputation. Stories such as sweatshop workers, illegal labor and cheap quality materials are all damaging to a company's reputation such as forever 21. They rely on the channel variable because they must use the channel which will get them the most viewers, and the best reactions. The receiver variable is important because they want to make sure the right public is receiving the message.
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