My two companies, charolette russe and forever 21 are two companies who are similar. They are both clothing stores, targeting similar audiences. forever 21 audiences are young, between the ages of 16-26. Those who are supporters of Forever 21 are those who dress in a fashion forward manner. These people are looking for clothing that mimics the up scale fashion trends, but are kept at lower affordable prices.
The charolett russe audience is similar in age range. These supporters wear similar clothes. Charolette russe focus on shoes a lot more then forever 21 does so these supporters are a lot more into shoes not just clothes.
Forever 21 uses twitter and facebook in order to reach its customers. Charolette russe does also, but is doing a better job of reaching out through twitter to its customers. Once i started following C.R., they sent me a direct message about redeeming a free coupon. They also tweet a lot more about deals.
Forever 21 tweeted more about different looks and trends that they think is relevant and gave you the link to the website.
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